Just like a good night’s sleep, a successful local mattress business doesn’t happen by chance. It’s the result of fielding a focused strategy for generating leads. Familiar channels may already be bringing in some business, but you must think out of the box and embrace innovative approaches. Let’s enhance your potential lead-generation strategies as we explore these top ten recommendations. We’ve curated them—keeping in mind the unique needs of the mattress industry—to optimize your lead generation.
But don’t forget to respond quickly to your leads for a good experience. Podium’s AI Employee guarantees your business engages with leads within a couple of minutes; during peak hours, off hours, and every hour in between.
1. Stir interest with live demos.
Live demos are one of the best strategies for lead-generation. Use this tactic by offering live demos where potential customers can see firsthand the quality and benefits of your mattresses. Be creative – you can organize live product infomercials onsite or even leverage digital platforms for online demos.
The unique touchpoint is that live demos allow potential customers to experience the product themselves, increasing their engagement and overall interest.
In an industry dominated by e-commerce, Podium’s Webchat service is a game changer for your local mattress business. A must-have, Webchat easily turns online interactions into sales by facilitating instantaneous customer conversations right from your website, wherever you are. No need for them to leave your site while checking out the plush memory foam knight mattress or the organic cotton warrior mattress.
We favor this tool because it’s time-efficient and user-friendly, plus it easily integrates with your existing systems and processes. Webchat’s round-the-clock availability also works greatly in your favor, ensuring you never miss an opportunity to connect, engage, and convert a potential customer.
3. Run a mattress giveaway.
Who doesn’t love free stuff? Running a mattress giveaway is a brilliant way to generate buzz and attract leads. Whether you want to partner with an influencer, run a social media campaign or collaborate with a related local business for this giveaway, it adds a fresh, exciting element to your marketing efforts.
The charm of a giveaway is its potential for virality – a well-run giveaway can significantly amplify your business reach and draw in plenty of potential leads. Plus, who knows? The giveaway recipient might turn into one of your most vocal advocates!
4. Offer sleep health workshops.
People love to learn, especially about health-related matters. Capitalize on this by hosting sleep health workshops. Talk about the importance of good sleep, how the right mattress contributes to it, and plenty more. Make it interactive and engaging so your attendees walk away more knowledgeable.
This approach works because it positions your business as a genuine, caring entity. You are not just selling mattresses; you’re invested in their health and well-being. People admire and appreciate such brands, and this reputation makes it easier to generate, nurture, and convert leads.
5. Connect with local chiropractors.
Local chiropractors and physical therapists could be fantastic referral sources for leads. Many of their clients would benefit from a better mattress to improve posture and reduce back pain. Reach out to these health professionals to create a referral system that benefits you both.
Forming such partnerships helps you reach an audience who are in the market for a new mattress, but maybe they just don’t know it yet. It’s a fantastic way of generating warm leads.
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See immediate impact with Podium’s suite of lead management and communication tools.
Imagine having an organized, actionable, and accessible view of each conversation happening in your business. That’s what Podium’s Inbox offers. Allowing you to see and manage your business conversations, no matter where they’re happening, is a lead-generating machine.
We highly approve of Podium’s Inbox because it declutters your workflows and reduces the chance of missing out on a potential lead. It empowers you to make quick decisions and respond instantaneously, which can mean all the difference in your lead conversion rates.
7. Hold a mattress testing event.
Invite locals to a free event where they can come test your mattresses in person. Provide refreshments making the event look like a casual and fun gathering. The more appealing the event, the more leads you’ll attract.
We highly suggest this approach because it allows leads to experience your product without pressure. This comforting environment can often be a decisive factor for prospective customers when they choose to buy your product.
8. Implement a frequent sleeper program.
Customer loyalty programs are a great way to retain existing customers and even attract new ones. Implement a ‘Frequent Sleeper’ program where customers get rewards for their purchases or referrals. Make sure to advertise it widely.
The reason we vouch for this method is that it can transform your loyal customers into your brand ambassadors. It’s a cost-effective yet highly efficient way of garnering new leads.
9. Support local sports events.
Local sports events are often seeking partners and sponsors. They have a huge local following and by attaching your brand with them, you can reach out to a fresh set of potential customers.
Supporting local events communicates that you are invested in the local community. It instantly uplifts your reputation as a caring & supportive brand that customers prefer and trust.
10. Develop a mattress recycling program.
With increased awareness about sustainability, a mattress recycling program can be an excellent way to generate leads. You could offer discounts on a new mattress when the customer recycles an old one with you.
As many consumers are becoming eco-conscious, a recycling program will not only generate leads but also build your reputation as a responsible and sustainable business.
Kickstart Extraordinary Growth with Podium
In the world of mattress businesses, carving a niche and constantly generating leads can be challenging. But with these tailor-made strategies, from hosting sleep health workshops to Podium’s game-changing texting and web chat tools, you can humanize your brand, build customer trust, and attract more leads. Remember, effective lead generation is not about short-term sales, but about establishing long-lasting relationships. Podium can help you in cultivating these relationships by managing every touchpoint you have with your leads to ensure a seamless customer experience, further driving your business towards extraordinary growth. Transform your business with Podium’s AI Employee. Get a Demo Today.
