Top 10 Glass Business Marketing Trends for 2024

Navigating today’s marketing scene as a local glass business can be overwhelming. Understanding the best strategies for strengthening your brand credibility, enhancing customer interaction, and ultimately boosting your revenue is crucial. Here at Podium, we’ve made a list of the top ten marketing strategies that your business can use to grow effectively. Let’s dive in.

1. Automate Customer Communications

In today’s fast-paced world, customers value efficiency and quick turnaround times. Automating your customer communication helps you send timely responses to questions, leading to higher customer satisfaction.

Tools like Podium Contacts can be great for helping you manage and organize your customer communication from one central place so nothing falls through the cracks.

2. Tap Into AI Content Creation

AI has been revolutionizing various industries, including the glass business. From creating personalized promotional content to predicting sales patterns, the possibilities of AI are limitless.

The luxury of automating your content creation not only saves you time but also guarantees consistently fresh content to keep your audience engaged.

3. Explore Local Partnerships

Partnering with local businesses can be a great way to expand your network and create profitable collaborations. These can take the form of events, joint sales promotions, or even shared advertising costs.

When you partner with neighboring businesses, you can pool resources, share costs, and tap into each other’s customer bases.

4. Invest in Text Marketing

Text marketing can be a powerful strategy for instantly reaching your customers, alerting them about sales and events.

Podium’s Text Marketing tool lets you send bulk messages to your customers, keeping them engaged and informed about your business. Remember, consistent communication drives sales.

5. Go Green

Today’s consumer is more environmentally conscious than ever before. Make sure your glass business implements eco-friendly practices and promotes them.

This could involve anything from recycling initiatives to using sustainable materials to adopting energy-efficient manufacturing processes. Not only does this help the planet, but it also portrays your business as a responsible and contemporary brand.

6. Harness User-Generated Content

Let your customers advertise for you. Encourage them to share photos or videos of your products in use. This not only provides you with free marketing content but also creates a sense of community around your brand.

Incentivize user-generated content by hosting contests or giving product discounts for exceptional content. This makes your customers feel valued and fosters a loyal following.

7. Dabble in Influencer Marketing

Harnessing the power of local influencers is another great way to boost your online presence and expand your customer base. They can share reviews of your product or host giveaways on their social media channels.

Before partnering with an influencer, make sure their brand aligns with your core values and they have a dedicated following to ensure maximum return on investment.

8. Develop a Mobile App

Having a personalized mobile app can significantly improve your customer interaction. It provides a direct marketing channel between your business and your consumers, where you can offer features like booking, shopping options, and easy customer service.

Ensuring your mobile app is user-friendly, intuitive, and provides value to your customers is vital for keeping them engaged.

9. Optimize for Voice Search

As more people adopt smart home devices, optimizing your content for voice search is becoming increasingly important. Simple steps like using longer, conversational keywords and creating Q&A content can greatly improve your website’s voice search visibility.

Remember, being easily accessible to your customers, no matter how they search, is key.

10. Implement Augmented Reality

Augment your customer’s shopping experience by allowing them to virtually visualize your product in their space. This can drastically reduce the purchasing hesitation often experienced by online shoppers.

With the right developer, an interactive AR experience can be the perfect tool to give your glass business a competitive edge.

Get Started

Whether it’s conveniently communicating with your customers, automating content creation, or managing text marketing, Podium is the one-stop solution for all your marketing needs. Let us help you grow your business today.