Online Reputation Management

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<p class="p1">Nowadays, practically everything happens on<span style="font-weight: 400;">—</span>or because of<span style="font-weight: 400;">—</span>the internet. Because of that, digital marketing and online reputation has become crucial for big and small businesses alike. One way to keep track of your online reputation score is to use tools to manage it. The metrics used to calculate your score are an important way of measuring the health and performance of your business. This score also provides insights into how you can strengthen your online presence.</p>
<p>Not sure where to start? This article will teach you everything you need to know.</p>
<h2 class="p1">What Is an Online Reputation Score?</h2>
<p class="p1">An online reputation score is a rating given to a brand that reflects how they are perceived online. This score reflects how credible and trustworthy the company is. The higher the score, the higher the credibility and trust the company garners.<span class="Apple-converted-space"> </span></p>
<p class="p1">The algorithm uses several different items to calculate the score. Online reputation management begins by tracking this score and any changes in it. Part of your reputation management strategy should be keeping track of this score just as someone might their credit score. <span class="Apple-converted-space"> </span></p>
<p class="p1">Some of the many factors that get considered when calculating your online reputation score may include:</p>
<h3>1. Number of Reviews</h3>
<p>Negative reviews can impact your online reputation score. When your company provides poor customer service, customers may write complaints and post them online. These eventually discourage future potential customers from giving you their business.</p>


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<h3>2. Social Media Presence</h3>
<p class="p1">Your online reputation may also be affected by a social media crisis, which can occur when your business goes viral online because you said something wrong, something you handled badly was caught on camera, or there is a data breach. These crises can spiral quickly with the power of the internet, flooding social media platforms with negative comments and posts.</p>
<h3>3. Listing Accuracy</h3>
<p class="p1">Another area that can affect your online reputation is your listing accuracy. If the location or business hours you’ve posted on Google My Business and other directories are inaccurate, your online reputation score may be affected.</p>
<h2 class="p1"><b>Why Is Online Reputation Score Important?</b></h2>
<p class="p1">Your online reputation score gauges your business’ performance and how it has grown. The score also reveals in what areas you need to improve. Moreover, through the online reputation score, you can compare your business’ performance directly to competitors. You can use these insights to create more effective marketing strategies.</p>
<p class="p1">Here are more reasons why tracking your online reputation is important:</p>
<h3>1. Helps Monitor Online Reputation</h3>
<p class="p2">One reason to pay attention to your online reputation score is to keep track of your online reputation. This will help you find potential problems, address any negative reviews, and show customers you are concerned with your brand’s image. With consistent reputation management, you can prevent smaller issues from growing into larger problems. This will allow your company to be proactive about a good reputation.</p>
<h3><b>2. Provides Insights on How Customers Perceive Your Brand</b></h3>
<p class="p1">Your online presence is directly related to how customers perceive your brand. To have a good reputation score, you need to have a strong, positive online presence. Reviews on sites like Yelp, Google reviews, and others go into developing your reputation score. Understanding these will go a long way to building an effective reputation management strategy.</p>
<h3>3. Guides the Improvement of Brand Loyalty</h3>
<p class="p1">User experience directly relates to your company’s online reputation score. Using this information as a benchmark of loyalty your brand is gaining is an important step to managing your reputation. More than just positive reviews, it is how people regard your company.</p>
<h2 class="p1"><b>Free Online Reputation Score Calculators</b></h2>
<p class="p1">Business owners often make the mistake of thinking that keeping track of their online reputation score costs money. The good news is that you can find many sites to calculate it for free. They will use public records and personal data to give you a score that reflects your brand’s reputation. Here are a few of these sites:</p>
<h3><b></b><strong>1. <a href="https://www.reputationdefender.com/report-card"><span class="s1">Reputation Defender</span></a></strong></h3>
<p class="p1">Sites like Reputation Defender offer a free consultation to help you with a reputation score. They will help you keep track of your brand’s reputation by looking at the many factors your business listings have. Their site has tons of useful information and tips for you to use when building your social media profiles. One such tip is improving your SEO strategies by filling everything out when creating your business listings, including details like your date of birth and phone number.</p>
<h3 class="p1">  2. <a href="https://www.deluxe.com/digital-marketing/online-reputation-management/review-scan-tool/"><span class="s1">Deluxe</span></a></h3>
<p class="p1">This is another site that will help you make sense of your personal reputation and the point scale used to calculate everything. More things go into your brand image than with your credit card score. Submit a few details and a background report will be gathered to provide you with the appropriate details about your reputation score.</p>
<h3><b></b>3. <a href="https://reviewinc.com/online-business-reputation-report/"><span class="s1"><b>ReviewINC</b></span></a></h3>
<p class="p1">Another site to use is ReviewINC. You can use their free services to find out if you have a bad reputation score. They have a questionnaire that you can fill out so they can start building an online reputation score for your business. The customized score also provides you with details on areas that need improvement.<br />
<img decoding="async" loading="lazy" class="alignnone size-large wp-image-26237" src="https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--1024x597.png" alt="online reputation score" width="640" height="373" srcset="https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--1024x597.png 1024w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--300x175.png 300w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--768x448.png 768w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--600x350.png 600w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--360x210.png 360w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--160x93.png 160w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--350x204.png 350w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--100x58.png 100w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score--588x343.png 588w, https://cms.podium.com/wp-content/uploads/2023/04/online-reputation-score-.png 1200w" sizes="(max-width: 640px) 100vw, 640px" /></p>
<h2 class="p1">Tips to Improve Your Online Reputation Score</h2>
<p class="p1">If you aren’t happy with your online reputation score, there are steps you can take to change it.</p>
<p class="p1">Tracking the progress of your online reputation score over time is a good way to measure the growth of your business and its online reputation.</p>
<p class="p1">These steps may include but are not limited to:</p>
<h3>1. Get More Positive Reviews</h3>
<p class="p1">Getting more positive reviews is one of the best ways to build a better online reputation. You can always ask satisfied clients to post a review, but using a service is usually faster. Podium has services that make it easy to get <a href="https://www.podium.com/reviews/"><span class="s2">more reviews</span></a> and grow your reputation score.</p>
<h3>2. Answer Customer Feedback</h3>
<p class="p1">Being responsive to customer feedback is crucial in developing your online reputation. It is important that you respond to everything, good or bad, in a professional way. This will help build your reputation.</p>
<h3>3. Reach Out to More Customers</h3>
<p class="p1">A larger pool of customers means more opportunities to provide top services and products. You can use a service that has the potential to <a href="https://www.podium.com/text-marketing/"><span class="s2">send one text that drives thousands in revenue</span></a>. Podium has services to help make this possible for your company.</p>
<h3>4. Create Quality Content for Your Website</h3>
<p class="p1">Potential clients don’t just come to your site to purchase, they are there for information. Fill your website with rich content that offers useful tips and details pertaining to your industry. If you have a pet grooming salon, fill your website with content about pet care, dog shows, and more. If you run a plumbing business, make sure your website provides tips about bathroom maintenance and other information potential clients may find useful.</p>
<h3><b>5. Implement Social Media Marketing Strategies</b></h3>
<p class="p1">There are plenty of online tools to help you learn more about social media marketing, and it’s time to take it seriously. By managing your online marketing, you will help build your reputation.</p>
<h3>6. Optimize Your Website</h3>
<p class="p1">Ensuring that your website is optimized is another key way to improve your online reputation. <a href="https://www.podium.com/webchat/"><span class="s2">Make your website a conversation starter</span></a> by including quality SEO, graphics, and other interesting details. Podium offers optimization services to help you take the guesswork out of it.</p>


<h3>7. Improve Your Customer Service</h3>
<p class="p1"><span class="s2"><a href="https://www.podium.com/inbox/">Make customer communication easier for everyone</a></span> by working with the professional team at Podium. By having <a href="https://www.podium.com/contacts/"><span class="s2">every customer contact in one platform</span></a>, you can streamline communications and improve customer service strategies.</p>


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