Top 10 Doors Business Marketing Trends for 2024

Figuring out ways to stand out in the crowded business landscape can be a challenge. Leveraging up-to-date marketing trends can help create visibility for your doors business, build a loyal customer base, and drive profit. Check out these top 10 strategies from Podium to capitalize on the best marketing trends for local doors businesses.

1. Optimize Your Website

In today’s digital age, your website is a main point of contact for potential customers. Make sure it reflects your brand, showcases your products effectively, and highlights your expertise in the doors industry. Keep it mobile-friendly, fast-loading, and easy to navigate.

This strategy is the cornerstone of your online presence. A well-optimized, engaging website communicates professionalism and can be a significant deciding factor for potential customers.

2. Leverage SMS Communication

Communicating effectively with customers builds relationships. Using SMS or text messages to confirm appointments, announce door sales or promotions, and provide practical information will keep your business at the forefront of customers’ minds.

Text messaging tools like Podium Text Marketing can help streamline your customer communication processes, making this marketing strategy more effective and convenient for everyone involved.

3. Harness Local SEO

Optimizing your online presence for search engines, particularly for local searches, can significantly impact your visibility. Use geotagged content, list your business in local directories, and use localized keywords on your website.

Through local SEO, you can ensure that when potential customers search for doors services in your area, your business is high on the list of search results.

4. Implement AR Experiences

Augmented Reality (AR) technology lets customers virtually try before they buy. Develop an AR function that allows customers to visualize how different doors will look in their spaces.

While this strategy involves an upfront investment in technology, it can dramatically increase sales as it offers customers a personalized shopping experience they’ll appreciate.

5. Encourage Customer Reviews

Reviews are a form of social proof that can significantly impact existing and new customers’ buying decisions. Encouraging satisfied customers to leave reviews will help build trust with potential customers.

Highlight positive reviews on your website and respond professionally to any negative feedback. Remember, your ability to handle criticism can say as much about your business as a glowing review.

6. Use Location-Based Advertising

Online advertising platforms allow for location targeting, which helps reach potential customers in your area. Tailoring your message according to specific demographics within your local market can make your advertising campaigns more effective.

Location-based advertising is a cost-effective way to attract and retain local customers, growing a steady stream of clients for your door business.

7. Develop Strong Partnerships

Establish collaborations with local contractors, real estate agents, and home improvement stores. These alliances can drive referrals, giving your doors business exposure to a wider, yet still targeted, audience.

Strong partnerships can create mutually beneficial relationships, leading to plentiful opportunities for business growth.

8. Utilize Influencer Marketing

Partnering with local influencers can be an effective promotion strategy. Identify influencers whose follower base aligns with your customer demographic and consider collaborations in content creation and product showcasing.

Influencer marketing taps into an already engaged audience, amplifying your reach and building your brand.

9. Engage with Social Media

Having a social media presence provides a platform to showcase your products, share customer testimonials, and engage with your audience. You can also use it to provide customer service, offering quick responses to questions and concerns.

The beauty of social media lies in its two-way communication channels. You can not only transmit messages to your audience but also listen to what they have to say – a valuable resource for any business.

10. Incorporate a Chat Feature

Providing proactive customer service can set your doors business apart. Including a chat feature on your website allows customers to have their questions answered instantly, enhancing their shopping experience.

Podium Webchat is super useful for this because it can convert website chats into text conversations, letting you engage with customers even after they leave your website.

Get Started

Familiarizing yourself with the best marketing trends for your doors business is an important step in business growth strategy. Incorporating these trends into your marketing plan while staying true to your brand and clientele can significantly boost your client base and revenue. The key is to get started with strategies that resonate the most with your brand and integrate them slowly.  You can get started with Podium, where we provide the tools to help you streamline and modernize your local doors business tactics so you can set yourself up for success.