Top 10 Flooring Business Marketing Trends for 2024

Every flooring business owner knows that standing out above the competition can be challenging, given how competitive the market has become. More than ever, it’s crucial to stay updated with current marketing trends to capture more of the online and local marketplace. At Podium, we’ve built up a list of the top ten marketing strategies to grow your flooring business. Let’s get started.

1. Embrace Mobile Marketing

Most clients use their smartphone as a primary tool for searching and researching flooring options. It’s crucial to optimize your website for mobile viewing, so customers can effortlessly browse your offerings. Mobile marketing also includes SMS promotions, which can be incredibly efficient for flash sales or exclusive deals.

The idea is to be present where your customers are and provide them with a seamless browsing experience. This makes it easier for them to access your full range of services and fosters brand loyalty.

2. Incorporate VR Into Showrooms

Virtual reality (VR) is no longer a buzzword in tech industries alone. It’s found its way into retail, allowing customers to visualize products in their space before purchasing. For flooring businesses, VR can be a game-changer, letting customers see how different flooring options would look in their homes.

This cutting-edge technology can boost customers’ experience, giving them the confidence to make a purchase.

3. Amplify Your Reach

Today’s customers want immediate information. Incorporating live webchat on your website provides an instant connection with your customers. Whether they have a question about a product or need advice, they can get immediate help without leaving your website. This instant interaction builds trust and improves customer satisfaction.

We recommend Podium Webchat. This tool makes your website a powerhouse for real-time customer engagement, helping you capture leads even after business hours.

4. Optimize Local SEO

In the digital age, making your business easily discoverable online is vital. Local SEO can help your flooring business gain visibility in search engine results for location-specific queries. When your customers search for flooring options near them, your business can top the chart with local SEO.

A well-optimized Google Business Profile and customer reviews can significantly improve your local SEO.

5. Foster Connections via Email Newsletters

Email marketing isn’t going anywhere. Regular email newsletters that share new products, trendy designs, or helpful tips can keep your business on top of customers’ minds. This regular touchpoint can foster a sense of connection and community among your customers too.

Remember, consistency and value are key here. Bombarding subscribers with sales pitches might yield the opposite effect.

6. Use Data-Driven Marketing

Understanding your customers is the key to a successful marketing campaign. Using customer data can help you tailor your efforts to meet their needs and preferences, whether that’s personalizing email communications or adjusting your product offerings.

Tools like CRMs and analytics software can be immensely helpful in collecting and analyzing customer data.

7. Leverage Influencer Collaborations

Influencer marketing, together with aesthetic visuals, can widen your reach. Collaborating with home decor or DIY influencers can showcase your products in real-world scenarios, making it easy for potential customers to visualize the wide range of options your business can offer.

When building partnerships, choose influencers whose followers align with your target audience for maximum impact.

8. Utilize User-Generated Content

User-generated content (UGC) like customer testimonials, before/after transformation images, or user reviews can be incredibly authentic and persuasive. By showcasing real customer experiences, UGC can facilitate trust in your potential customers and influence purchase decisions.

Encourage satisfied customers to share their experiences with your products and reward them for their feedback.

9. Prioritize Customer Reviews

Reviews influence 93% of customers’ purchase decisions. Prioritize collecting and showcasing customer reviews on your website and other platforms. Respond to all reviews – positive or negative – to show your commitment to customer satisfaction.

A tool like Podium Reviews can help manage your customer reviews and handle negative feedback directly.

10. Digitize Your Appointment Booking

Flexibility is the name of the game in the digital era. Providing online appointment booking offers customers the convenience of scheduling appointments anytime, anywhere. This not only increases customer satisfaction but also reduces the workload of staff handling manual bookings.

There are multiple tools available in the market that can streamline this process efficiently.

Get Started

Staying ahead in today’s rapidly-changing digital landscape can be daunting. Fortunately, you don’t have to do it alone. Podium’s suite of tools can help modernize your flooring business and be your trusted partner in the journey. Get started with us today.