How to Leverage SMS Marketing for Orthopedic Surgery Practices
Text marketing (or SMS marketing) has become a key way for orthopedic practices to keep in touch with patients, send appointment reminders to reduce no-shows, and send critical communications about visits and surgeries. Learn about 10 SMS marketing tips that your
1. Implement Appointment Reminders
In the Orthopedic Surgery industry, patients failing to show up for appointments can be a significant setback. A simple yet effective way to reduce this is by sending out appointment reminders. A quick SMS a day or two in advance serves to not only confirm the schedule but also gives patients the chance to reschedule if necessary, keeping your calendar flowing efficiently.
For a seamless execution of this, utilizing a communication platform like Podium Inbox can be invaluable. It enables the consolidation of all your messages, making patient communication ever so smooth.
2. Share Post-Appointment Surveys
While being crucial from the patient’s health perspective, surgeries are significant from a customer service angle too. Sending a post-appointment survey to your patients via SMS can provide valuable feedback on their overall experience at your clinic, and provide insights into areas requiring improvement.
3. Facilitate Surgery Updates
Surgery can be a stressful time for patients and their family members. Regular SMS updates regarding the patient’s status can alleviate some of this anxiety. This gesture often translates into patient loyalty and referrals.
4. Use for Medication Reminders
Post-surgery medication often requires strict adherence to dosage timings. SMS reminders can be a friendly nudge ensuring patients take their medications on time, leading to a smoother recovery process.
5. Distribute Exercise Guidelines
Orthopedic treatments are typically followed by a rehabilitation process that includes exercises. Sharing these exercise routines and guidelines through text messages will ensure that patients have easy access to their personalized plans, encouraging them to stick to their regime.
6. Circulate Health Tips
Be the go-to health partner for your patients. Regularly distribute relevant health tips and preventive advice via SMS, keeping your brand top-of-mind and extending your care beyond the clinic walls.
7. Execute Feedback Loop
Message your patients asking for their feedback regarding their appointment, surgery, or overall experience. These insights can be vital for your business growth and to improve your services and patient satisfaction levels.
8. Provide Billing Information
So often, clarity over billing prevents confusion and disputes. Send itemized bills via SMS to ensure that patients have ready access to their expense breakdowns.
9. Text-Based Teleconsultation
Not every patient query requires an in-person visit. For simple consultations or follow-ups, text consults can be a fast and convenient way to provide care. A tool like Podium Text Marketing provides an efficient platform for conducting text-based consultations.
10. Regular Check-Ins
Last but not least, remember to check in with your patients post their treatments. A caring message enquiring about a patient’s progress will be well-received and appreciated.
Unlock SMS Power with Podium
Text messages, given their immediate acknowledgment and simple nature, are powerful tools for communication. While these are some of the top tips for using SMS in the Orthopedic Surgery industry, the possibilities are vast. By using a platform such as Podium, you can unlock and streamline your SMS communications, enriching patient experiences, and boosting your practice efficiency.
