You want to be where your customers are. And it’s no secret that billions of them are on Facebook.
Each month, an average of 2.3 billion active users visit the platform—about 30 percent of the global population. It’s here that they interact with friends and discover new brands. In fact, 40 percent of digital consumers say they use social media to research new companies and find products to buy.
That’s where your Facebook for Business page comes in. Whether your organic posts or social media ads attract customers, it’s critical that your Facebook Page has the right name and information. Otherwise, you may turn off customers, confuse them, and/or lose business.
The easiest way to ensure your Facebook for Business page hits the mark with customers is to name it correctly. This may seem like a no-brainer. However, if you rebrand your business, change ownership, or find you started on the wrong foot with your page, you may need to change a business name on Facebook.
If you know your Facebook for Business page’s name isn’t reflective of your company, branding, and other digital marketing messaging, here are the steps to make this important update.
How to Change Your Business Name on Facebook in 8 Easy Steps
- 1. Log Into Your Facebook Account
Once you log into your Facebook account, locate the small navy blue arrow in the upper right-hand corner of the blue toolbar. A dropdown will appear. When it does, click the “manage pages” link.
- 2. Find Your Business Page
The page management link will open a new menu. Click on your business so it takes you to your business page.
- 3. Edit Your Business Name
Under your banner image displayed across the top of your business page, you should see the three buttons “like”, “follow”, and “share,” followed by three ellipses. Click the three ellipses and select "edit page info.”
Scroll to the bottom and click the link that reads “See All Information.” Now that you’re here, you’ll be able to change your business’ name, username, and category.
- 4. Request to Become an Admin
Are you unable to find these options? If you don't see the prompt to edit your Facebook for Business page's name, it’s probably because you aren’t an Admin for the page. You need to update your Page Role to Admin to make any big changes like a name update. Ask an admin to change your permissions so you can continue. Normally, this will be your marketing manager, social media manager, or content strategist. Every page has an admin, so it’s just a matter of finding the right person and having them make this switch.
- 5. Click “About” on the Left Side of Your Page
Once you’re an admin, click “about” on the left side of your Facebook for Business Page. This will take you to the editor.
- 6. Click “Edit” Next to Your Page's Name
You should see an option to “edit” your page’s name in the about section of your profile. Click on this option to make changes.
- 7. Enter a New Page Name and Click “Continue”
Take your time here. You don’t want to change your Facebook for Business page name more often than necessary. Choose your new page name wisely. This should match across all social media channels and coincide with your website messaging and verbiage. If necessary, get sign-offs from your marketing team to ensure everyone is on the same page.
- 8. Review Your Request and Click “Request Change”
Due to fraudulent accounts and controversy on Facebook, the platform vets name changes, so you’ll have to wait for its approval. Don’t worry. You shouldn’t have any hang-ups unless you have changed your name multiple times in a short span or the change is drastically different. Don’t forget, once your Facebook for Business Page name is changed, you might want to update your username to match. This requires its own steps.
Having issues changing a business name on Facebook?
Here are a few possible explanations:
- You’re not an admin and need to request access to make this change
- You or another admin recently changed your Page's name
- You may have limits on your page in which Facebook needs to review
- If your Facebook for Business page is a regional page part of a global brand, you won’t be able to change your name. In this case, it may be best to start from scratch with a new page. You may get in contact with Facebook for any and all of these issues to see if they can be resolved.
The Benefits of Changing a Business Name on Facebook
- Branding Consistency
Branding and consistency are synonymous. Your brand—from visuals to messaging—should be the same across channels. This way, users won’t be confused when they visit your Facebook for Business page, Instagram page, or website. They’ll see a united front that presents a clear representation of your business.
- Better UX
Customers use social media to find businesses and interact with them. If your Facebook for Business page name doesn’t match your website or other social channels, people will search for the wrong thing and become frustrated when they can’t find what they’re looking for.
This poor UX could cost your business sales. Change your business name on Facebook so it’s easy, quick, and simple for customers to discover the information they need—like hours of business and contact information.
- Better Conversion
Speaking of sales, when a customer can find your business on Facebook, they’ll be more likely to do business with you. If you run Facebook ads, it’s also important to close the deal with a consistent name and branding on your Facebook page.
- Build Trust and Credibility
If your business name is not properly advertised, misspelled, or misleading, you could lose your customers’ trust. Your business profiles should all be buttoned up and polished. That way, you won’t confuse customers or give them a reason to think your company isn’t as professional as they once believed.
The Pros and Cons of Changing a Business Name on Facebook
Pro: Changing your business’s name on Facebook has a number of benefits: It presents consistent branding, makes it easier for customers to find you, and improves your credibility. If you spend time advertising and posting organically on Facebook, then take the time to make sure the very basics of your Facebook for Business page are on point.
Con: Unfortunately, not every business will be able to change a business name on Facebook pages. Like mentioned above, if your brand falls under a parent company that’s a global page on Facebook, you won’t be able to change your regional page. You may have to get in touch with headquarters to change the name there for the proper trickle-down effect. That’s why it’s important to take care when naming your business the first time around!
If you fall into this pickle, it might be easier to make a new Facebook for Business page. Run a campaign to move your followers over to the correct page. It’s easier to take a step back and get your ducks in a row than continue to grow a following on a page that doesn’t accurately represent your brand.
Besides the few minutes it takes to change a business name on Facebook, there aren’t very many downsides. If you know you need to optimize your Facebook page, don’t put it off any longer. It’s worth the time and better user experience you’ll deliver to your customers.
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