You want to be where your customers are. And it’s no secret that billions of them are on Facebook.
Each month, an average of 2.3 billion active users visit the platform—about 30 percent of the global population. It’s here that they interact with friends and discover new brands. In fact, 40 percent of digital consumers say they use social media to research new companies and find products to buy.
That’s where your Facebook for Business page comes in. Whether your organic posts or social media ads attract customers, it’s critical that your Facebook Page has the right name and information. Otherwise, you may turn off customers, confuse them, and/or lose business.
The easiest way to ensure your Facebook for Business page hits the mark with customers is to name it correctly. This may seem like a no-brainer. However, if you rebrand your business, change ownership, or find you started on the wrong foot with your page, you may need to change a business name on Facebook.
If you know your Facebook for Business page’s name isn’t reflective of your company, branding, and other digital marketing messaging, here are the steps to make this important update.
