When in business, you need to keep an eye on what your clients are saying about your company. Online reviews are responsible for a large portion of your brand’s perception. This means you need to manage them as closely as you can.
What Is a Review Aggregator?
This is a system that gets reviews of services and products in one place. Common examples include sites for car reviews or book reviews. Some of the most popular review aggregator websites include TripAdvisor and Yelp.
A review aggregator is where a site collects large amounts of reviews on a business, product, or service. It then creates an average or ‘aggregates’ them to get an average score. Clients use this score to decide whether they want to risk spending money on your products, businesses, or services. This can affect their purchasing, which is why you will find it important.
In this article, you will learn:
- What review aggregators are
- Why you need to care
- Important factors review aggregators focus on
- How to manage reviews and review aggregators
What Are Some Well-Known Review Aggregators?
There are many review aggregators out there for you to utilize. Some aren’t worthy of your time as a business, while others can help you avoid poor business interaction and ensure you attract customers. The most important ones are gathered here to give you an idea of which to consider. We’ll look at some of them in more detail than others.
Yelp Business Reviews
Yelp is a crowd-sourced social media and local business review site that allows a business to create their own listing. Then, customers leave reviews for that business. It can be an important resource for potential customers to get information about your business.
As a business, it is important to claim your business on this platform. You should also make sure to respond to any user reviews that are negative or need a response. This will help keep your business’s reputation well-managed.
Google Play Store
This Google platform is the app store for Android items. With this platform, Android users can shop for many different apps. The platform works as a review aggregator, hosting many reviews for the apps. Each app already has an aggregated score consumers use when deciding whether or not to purchase the app. In addition to the apps, there are TV series, books, films, and music available.
Mobile apps need to focus on their reviews. Respond to both criticism and good reviews so that your customers see you are engaged with them.
Other Common Examples
There are dozens more review aggregators available to help clients find stores they are comfortable with. While many are actual websites, there are several review aggregators that are software apps. The following are some of the others that you should keep in mind:
- Amazon for products sold on the website
- Angie’s List (Angi) for local contractors
- Apple App Store for iPhone apps
- Better Business Bureau for nearly all companies
- Capterra for B2B software
- Foursquare for restaurants, entertainment, stores, and more
- G2 for software
- Glassdoor for reviews of employers
- GoodFirms for B2B service providers and software
- Google My Business for companies’ overall reputations
- Google Play Store for apps
- iTunes for podcasts and music
- Mac App Store for applications on Macs
- Metacritic reviews video games
- Rotten Tomatoes for TV series/movies/films
- TripAdvisor for travel
- Trustpilot for nearly any business
- Yahoo! Local Listings for local businesses
Why Care About a Review Aggregator–Benefits of Showing Up on Review Aggregator Sites
A review aggregator can be important to your sales and, therefore, should be a tool in your arsenal. Consumers use these platforms when deciding who to do business with. They will compare the scores of different companies and decide what is the best option for them in the marketplace.
For instance, people may avoid seeing movies that score poorly on Rotten Tomatoes, causing them to lose money in the long run. Additionally, consumers may not purchase a video game if it doesn’t do well on Metacritic.
It is important when running a business to keep a close eye on the review aggregator platforms that your services or products may be highlighted on. These are great indicators of what you offer and where they stand with the competition. It can also help you ascertain where you need to improve.
