Lead Generation 101: A Business Owner’s Guide for Growth

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<h3>2. Google and Social Media Ads</h3>
Paid ads will require some budget, but they can be extremely effective. Why? Because platforms like Google Ads and Facebook Ads allow you to target your ideal customers based on interests, demographics, and other relevant data. This significantly increases the likelihood that your campaign will be seen by the right eyes. By crafting eye-catching ads that resonate with potential customers, you can drive traffic to your website and generate leads. 
<h3>3. <a href="https://www.podium.com/reviews/">Reviews</a></h3>
Online reviews have a significant impact on consumer purchase decisions. In fact, <a href="https://www.podium.com/resources/podium-state-of-online-reviews.">93% of consumers</a> say online reviews have influenced their buying decisions. Podium&#8217;s review management software allows businesses to capture and manage reviews from various channels, including Google, Facebook, and more. With Podium, you can collect and respond to feedback, manage negative reviews, and improve your online reputation with ease—say goodbye to your days of switching back and forth between dozens of tabs.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-27084" src="https://cms.podium.com/wp-content/uploads/2023/05/3-3.png" alt="93% of consumers are influenced by online reviews" width="837" height="291" srcset="https://cms.podium.com/wp-content/uploads/2023/05/3-3.png 837w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-300x104.png 300w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-768x267.png 768w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-600x209.png 600w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-360x125.png 360w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-160x56.png 160w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-350x122.png 350w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-100x35.png 100w, https://cms.podium.com/wp-content/uploads/2023/05/3-3-720x250.png 720w" sizes="(max-width: 837px) 100vw, 837px" />
→ Build a 5-star reputation. We’ll teach you how to get more reviews, improve your star rating, and more. <a href="https://www.podium.com/guides/google-review-star-ratings/">Get the guide</a> 
<h3>4. Content Marketing</h3>
According to research, <a href="https://explodingtopics.com/blog/lead-generation-stats">76% of marketers</a> use content to generate leads. So…what is content marketing? Content marketing involves creating valuable and relevant content and distributing it so that it will reach your target audience. Ultimately, the goal is to generate leads by creating content that addresses your audience&#8217;s pain points and challenges. This strategy can be time-consuming, but it’s budget-friendly and, when done well, can be incredibly effective. 
<h3>5. Referral Programs</h3>
Your loyal customers aren’t just the lifeblood of your business—not just because they purchase from you, but also because they can bring new business your way. <a href="https://www.podium.com/article/referral-program/">Referral programs</a> are the perfect way to generate leads by leveraging your existing customer base. Why are referral programs such a game-changer? Because customers who are referred to your brand are <a href="https://www.extole.com/blog/15-referral-marketing-statistics-you-need-to-know/">4x more likely to make a purchase</a>, and their lifetime value is <a href="https://www.dcrstrategies.com/26-stats-prove-referrals-important/">16%</a> higher when compared to non-referred customers. By providing incentives for current customers to refer their friends and family, you can increase brand awareness, drive sales, and generate new leads. 
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-27085" src="https://cms.podium.com/wp-content/uploads/2023/05/4-2.png" alt="Customer referral stats" width="837" height="482" srcset="https://cms.podium.com/wp-content/uploads/2023/05/4-2.png 837w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-300x173.png 300w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-768x442.png 768w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-600x346.png 600w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-360x207.png 360w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-160x92.png 160w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-350x202.png 350w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-100x58.png 100w, https://cms.podium.com/wp-content/uploads/2023/05/4-2-596x343.png 596w" sizes="(max-width: 837px) 100vw, 837px" />
<h3>6. <a href="https://www.podium.com/webchat/">Web Chat</a></h3>
The modern consumer expects a speedy response, so it’s important for businesses to offer quick and convenient communication methods. Web chat tools enable you to communicate with website visitors in real-time, creating a frictionless customer experience. Unlike other web chat solutions, Podium&#8217;s Webchat is text-based, and it allows you to <a href="https://www.podium.com/webchat/">generate up to 11x more leads</a> from your website. And the cherry on top? By moving the conversation from your website to text, you can keep the conversation going long after a prospect has left your site. That’s relationship-building at its finest. 👌

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<h2>Lead Generation Marketing Solutions</h2>
Allow us to introduce you to your new secret weapon: Podium. Podium helps local businesses like yours drive more traffic (online and in person), convert that traffic into revenue, get paid faster, keep customers engaged, and more.
It’s never been more crucial—or difficult—to keep up with modern customer expectations, but with Podium on your side, you can provide a best-in-class customer experience without overextending your time or wasting resources. 
Businesses that use Podium have seen an <a href="https://www.podium.com/customer-stories/real-salt-lake/">increase in their customer loyalty,</a> <a href="https://www.podium.com/customer-stories/vineyard-city/">simplified customer communication</a>, <a href="https://www.podium.com/customer-stories/mattress-city/">boosted sales and foot traffic</a>, and so much more.  
Podium helps thousands of businesses achieve their goals every day, and it&#8217;s time for you to try it too. Start a <a href="https://www.podium.com/free-trial/">free 2-week trial</a> today—it’s risk-free, no strings attached—and see how Podium can take your business to new heights.

Lead Generation: Best Strategies, Techniques, and Campaigns

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