If you’re in the assisted living industry, keeping up with the latest marketing trends is crucial for staying relevant and boosting your engagement with residents and their families. At Podium, we’ve made a list of the top ten marketing strategies for getting your assisted living services and facility in front of the people who need them. Let’s dive in.
1. Utilize Interactive Virtual Tours
Virtual tours let potential residents and their families have a glimpse of your facility without even having to leave their homes. This is especially useful for people who are low on time or are looking into multiple living options. Offering virtual tours also shows that your facility is up to date on technology that is helpful for people with limited mobility, a key consideration for some potential residents.
Not only are these walkthroughs convenient, but they also add a layer of transparency about the living conditions in your facility beyond what someone can get from a website. It portrays confidence in the quality of life you offer.
2. Facilitate Online Appointments
Managing appointments can be tedious. Online appointment scheduling can make things easier for everyone involved. Increase your accessibility by allowing caregivers and families to book visits or meetings online.
Making use of scheduling tools reduces the likelihood of miscommunication and will keep your appointment calendar organized. It makes for a smoother, hassle-free experience for your staff, residents, and their families.
3. Send Bulk Text Messages to Customers
Keep your community engaged by regularly sending bulk text messages. Update them about community events or any change in policies. Regular communication fosters a sense of belonging and trust among your residents and their families.
Podium Text Marketing lets you manage these communications easily. Sending out considerate reminders or a thoughtful message from time to time can really go a long way in building community relationships within your facility.
4. Encourage Online Reviews
Encourage families and residents to leave reviews about their experiences. Not only does this provide you with helpful feedback for improvement, but it also helps establish trust for potential customers. Show appreciation and reply to feedback to demonstrate that people’s opinions are valued.
Good reviews are the best endorsement, showing potential customers the quality of service you provide.
5. Set Up a Blog
Start a blog to share helpful articles and updates. Content related to elderly care, health tips, or even community news can be beneficial. Consistently posting content can help improve your SEO and online visibility.
Remember, shared accomplishments foster a sense of community. Highlighting resident successes or community updates can show that you value your residents and their families.
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6. Implement SEO Strategies
Implementing SEO strategies helps your website rank higher on search engine results, making it easier for potential residents and their families to find you. Regularly updating your website with original and relevant content and including local search phrases can hugely improve your visibility online.
SEO is a continuous and long-term effort. However, it’s an investment that pays off significantly when it comes to online visibility.
7. Leverage Social Media
Create an engaging online presence by leveraging social media platforms. Sharing things like facility updates, resident interviews, or even pictures from community events can create a positive and modern image for your assisted living facility.
Regularly interacting with your audience through comments and messages also makes your facility feel more personable and approachable.
8. Host Virtual Events
Hosting virtual events like exercise classes, webinars, or even virtual bingo, can be a fun way to engage with your residents and their families. It’s also great for showcasing your community activities to potential customers.
Events can be hosted through various platforms and can be another venue for you to market your services indirectly through entertainment and learning.
9. Personalize Your Communications
Personalization goes a long way in making your residents and their families feel special. Whether it’s through newsletters, emails, or text messages, make sure to add a personal touch. Personalized content like birthday wishes or holiday greetings makes your facility feel more personable and sincere.
Using a tool like Podium Contacts can simplify sending personalized communications to your ever-growing list of contacts.
10. Be Transparent and Authentic
Transparency and authenticity are vital for good care. People appreciate honesty and openness when it comes to the well-being of their loved ones. Make sure your marketing strategies convey your brand’s authenticity and that your message resonates with your audience.
By demonstrating transparency, you can build credibility and trust with your residents and their families.
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Whether you’re improving communication with your residents or increasing your online visibility, Podium can help elevate your marketing efforts. From streamlining your processes to enhancing customer experience, get started with us on your marketing efforts and help your assisted living facility stay ahead.