Not all website visitors and leads who view your promotional content will become paying customers. But how great would it be if more of them would purchase your flooring products, sign up for your services, or at least give you their contact information?
Convincing your target customers to take a certain course of action is possible with effective conversion optimization tips and strategies. In this article, we’ll discuss conversion rates and ways to increase it.
Definition and Significance
Conversion rate is a metric that digital marketers use to assess the performance of marketing campaigns, website traffic, and conversions. Conversions can refer to any desired course of action you want an individual to take. It can be as simple as clicking a button or checking out products in their cart.
For a flooring company, calculating the conversion rate can be a way of gauging the success of their marketing efforts, websites, or apps and uncovering areas of improvement.
Key Metrics to Measure Conversion
Metrics are essential in measuring the success of your CRO and marketing efforts. Some key metrics to track include general conversion rates, e-commerce conversion rates, and organic search conversion rates. Other conversion metrics include social media engagement and click-through rate.
10 Conversion Rate Optimization Strategies for Flooring
Conversion rate optimization, or CRO, is the process of determining conversion goals, calculating their conversion rates, and building strategies that increase conversion. It sounds quite technical, but conversion rate optimization in flooring is just the science of better convincing potential customers that they want to buy from you.
Below are some of the conversion rate optimization best practices.
1. A/B Testing and Data Analysis
You will likely come up with various ways to improve your website or app. But how will you know which buttons, CTAs, and messaging will translate into the biggest increase in conversion? A/B testing can help you find that out.
A/B testing involves creating two versions of something and comparing them with each other to determine which works better based on your key metrics.
2. Streamlining Checkout Process
A long, complex checkout process is one of the reasons customers ditch their purchases. If you want more customers to complete their orders, make it easy for them to check out their items. A few ways to streamline the checkout include increasing page speed, simplifying forms, and offering multiple payment options.
3. Implementing Clear CTAs
Creating clear call-to-actions (CTAs) and placing them strategically throughout your website is one of CRO’s best practices. A clear CTA helps site visitors determine the next action to take. You can place them in various parts of your website, including the persistent headers, checkout pages, and ads.
4. Personalization and Targeted Marketing
To increase conversion, you need to attract and generate leads through marketing. No matter your flooring marketing ideas, consider personalizing them. Personalized marketing likely makes the customer feel valued and understood. Customers who feel that a business is catering to their preferences and specific needs are more likely to make a purchase.
5. Mobile Optimization for Flooring Services
Mobile optimization is a part of the anatomy of a high-converting small business website. After all, around 9 in 10 Americans under 50 years old use their smartphone to buy things online. Making your website mobile-responsive ensures you won’t lose potential conversion because of a poor mobile experience.
6. Increasing Website Speed
Site visitors will likely click the exit button when the page takes forever to load. Forever, in this case, can be as fast as two seconds. So ensure that your site pages fully render quickly, whether you’re a flooring business or a dental health service provider.
Even a millisecond increase in a website’s loading speed can increase conversion by 8%.
7. Developing Simple and Neat Website Design
A simple and neat website design improves site navigability, speed, and user experience, all of which encourage a visitor to stay on the website. From there on, they are more likely to move forward in the buying process or return to make a purchase.
8. Prioritizing Search Engine Optimization (SEO)
SEO seeks to modify how your flooring website looks to customers and search engines. With it, your website will likely appear on the search engine results page when someone searches for something relevant to your business. Effective flooring company SEO likely results in higher click-through and conversion rates.
9. Adding a Chatbot
Lead response time matters. But it’s impossible to be available 24/7 to respond to customer concerns and queries immediately. You can hire a customer service rep, but that involves additional expenses. A chatbot offers easy and quick communication for customers, helping turn conversations into conversions.
10. Leveraging CRO Tools
Every successful CRO strategy begins with the right tools. Depending on your site’s issues and requirements, you’ll have to use multiple CRO tools to improve the performance of your flooring business simultaneously.
Building Trust and Credibility with Clients
Gaining customer trust and boosting business credibility is pivotal for optimizing conversions. More than 70% of consumers are unlikely to purchase from brands that lose their trust. So it’s best to not just focus on creating effective websites and marketing strategies. Start building trust and credibility with clients with these tips.
Customer Reviews and Testimonials
Consumers tend to trust the words of their fellow customers more than that of the business they’re buying from. It means you can cultivate some trust with your target audience by sharing positive reviews and testimonials from your real customers. However, not all customers will leave feedback, so consider adding review requests to your flooring advertising ideas.
Secure Payment Options
Fraud is rampant online, damaging consumers’ trust. Make your customers feel secure and earn their trust and business by investing in secure payment options. Secure payment solutions show your commitment to protecting your customer’s sensitive information.
Transparent Policies
Consumers trust honest and transparent businesses. So don’t make false claims or promises you cannot or will not deliver on.
Emerging Trends in the Flooring Industry
Trending products or services in the flooring industry have a built-in market interest. Offering them will make it easier to generate buzz and capture customer’s attention.
- Natural and Light Wood – It’s been trending for a few years and is less likely to lose its shine this year.
- Wide Plank Hardwood – Extra wide plank flooring adds a sense of freshness to the interior and will likely increase in popularity this New Year.
- Checkerboard Tile – This classic tile design has slowly regained its popularity over the past few years. But this time, it won’t be limited to black and white.
- Patterns – Laying down tile and wood planks in creative and unusual patterns will likely become big this year.
- Mosaic Tile – This flooring adds some charm and individuality to a space. It’s also a great choice for vintage or retro design, so it’s likely to make its way back to the mainstream.
Like many aspects of interior design, flooring trends come and go, so make sure to stay up-to-date.
