Regardless of what industry you are in, a well-structured and user-friendly site is key to dominating internet marketing and growing your business. When you take the time to build a well-optimized website that drives traffic and generates leads, you will see customers flock to your plumbing business.
Many business owners don’t know where to start when they create their websites. In this article, you’ll learn what details to include and see examples to get your creative juices flowing.
Features You Should Include for a Successful Plumbing Site
There are so many features out there it can be difficult to know what to include in your plumbing website. Some things all successful plumbing websites include are:
- Information and resources for users
- Mobile-friendly format
- Clear and engaging calls to action
- Positive reviews
- Defined service area
- Contact information
- Social media links
We’ll go over each of these elements and why they matter below.
Information and Resources for Users
When visitors come to your website, your contact information isn’t the only thing they are looking for. A quality plumbing website will offer value to visitors even on the homepage. Useful information and tips they can use at home will help win potential customers for your company.
Chances are, people have landed on your site because they want to know if you can solve a specific issue they’re experiencing. As such, your web design should include important details about your services, such as whether you offer drain cleaning, fixture installation, or entire bathroom or kitchen renovations, etc. You’ll notice this in all our plumbing advertising examples below.
Mobile-Friendly Format
The best plumber websites are mobile-friendly. 64% of all searches take place on a mobile device, and a whopping 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Your business needs to leave a good first impression, and you do that by creating a mobile-friendly, responsive, easy-t0-use website.
Clear and Engaging Calls to Action
Your plumbing services website should be a guide for a homeowner to use when deciding whether or not to do business with you. Your phone number should be displayed clearly on all service pages. Most plumbing sites place their number in the upper right portion of the page.
You should also include a call to action (CTA) for your visitors, whether it’s asking them to book a service with you, schedule a consultation, or request more details about your offers. Free consultations can be a great lead magnet. You should offer a variety of contact methods, such as text, chat, email, and phone calls, so your customers can get an immediate response.
Positive Reviews
One good way of creating trust and giving your company’s reputation a boost is to include positive testimonials and reviews on your website. Ninety-one percent of customers are more likely to use a business that has received numerous positive reviews from clients. This is why it should be a priority to get great reviews and display them on your website.
