No matter the type of business you run, one of the most important aspects of marketing is creating a connection and relationship with your clients. This is a great way to improve loyalty and boost customer retention.
By wishing your clients a wonderful birthday, you will also increase the touchpoints with your clients. This is an excellent tactic that helps ensure you stay at the forefront of their minds, even if they don’t need your products or services.
While creating a birthday message to customers is important, it doesn’t have to be overwhelming. We’ve gathered examples of birthday messages for clients, as well as some tips to help you customize your SMS templates.
Why should local businesses worry about birthday wishes for clients?
We have already touched on some of the reasons businesses should worry about birthday wishes for clients. Another reason is it helps you build a relationship with them. Sending a happy birthday message is a simple step you can take to show clients that you are thinking about them and remind them that your company exists.
It is also a great channel for engagement. Any time you add a touchpoint, such as via birthday wishes, you boost engagement. That’s crucial as it leads to more satisfied customers and increases your chances of positive reviews and referrals.
