Home >Text Marketing >When Should You Use Facebook Messenger vs. Text Messaging?

When Should You Use Facebook Messenger vs. Text Messaging?

Isaiah RendorioProduct Marketing Manager, Campaigns

Wondering when to use Facebook messenger and when to use text messages? We'll help you decide in this article.

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Sep 12, 2022

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When it comes to communicating with your customers, it is important to do so on their favorite channels. Some will prefer Facebook Messenger, while others prefer sticking to text messaging. But when should you use each of these popular channels?

In this article, we’ll take a closer look at the benefits of each mode of communication, then go over some ideal situations for using them.

Facebook Messenger—Why It Can Work for You

With more than 3 billion people using Facebook, there’s a good chance that your customers are spending time there. It is an incredibly active social networking site, so if you aren’t using it, you are missing out.

Benefits of Using Facebook Messenger

Reach People on Facebook: A large segment of your audience likely uses Facebook on a regular basis. Offering support and interactions over Messenger makes it easy for these people to reach out to you.
It’s Expected: In today’s world, customers expect to be able to reach brands over Facebook Messenger, no matter their size.
Build Trust: Offering communication via Messenger also builds trust in your brand. It shows you are open to communication and dialogue, and you’re willing to meet your customers wherever they’re spending time.
Generate Leads: Because customers will reach out to you on Messenger, it is an excellent way to gather more leads. For example, any time someone reaches out to you, you can ask them to opt into your email or text list.