The last thing you want is to hire a social media agency that’s all smoke and no fire. Unfortunately, all too often, local businesses find themselves stuck in multi-month contracts with social media agencies that promise more followers, higher engagement, and an out-of-the-box social media marketing strategy…but never deliver results.
Instead, they get bland posts, no strategic approach, use of irrelevant hashtags, and poor client support.
If you want to see your business thrive on social media, never settle for mediocre social media help. That’s just throwing away money.
Finding the right social media agency requires hours of effort. To save you time, we’ve done the research for you. Grab a coffee (or your favorite drink) and let’s find the right social media agency for your business.
How Can Social Media Help Local Businesses?
You’ve probably seen or heard stories of local businesses killing it on Instagram, Twitter, Facebook, or another social channel. You probably want to achieve similar results—and quickly.
But here’s the thing—you won’t achieve ground-breaking results instantly. Social media marketing takes time. Expecting a significant increase in sales and an exponential spike in your follower count, especially in the initial stages will do more harm than good.
If the results don’t meet your expectations right away, you may think that promoting on social media was a big waste of your time and money and decide to stop your efforts completely.
To avoid giving up before you reach the finish line, set realistic expectations. And try not to tie your social media marketing efforts solely to profitability and vanity metrics. Think of the bigger picture.
Social media marketing helps local businesses:
- Increase brand awareness and build credibility. The more you put your business in front of your audience, the more likely they’re to recognize and trust you.
- Multiply content marketing efforts. You can use social media to promote other forms of content like blog posts, eBooks, webinars, etc.
- Drive website traffic. Engaging content can convince people to visit your website and learn more.
- Build a community. Six out of ten Americans participate in community groups. People want to be a part of communities that share their interests.
- Keep existing customers engaged. Sharing meaningful information, asking questions, running polls, and hosting live videos are all great ways to connect with the people who already buy from you.
- Deliver superior customer service. Social media makes it easy to communicate with customers via comments and DMs.
If your business isn’t on social, you’re missing out on all the virtual high-fives from your prospects and customers.
How Social Media Helps Businesses—A Real Life Example
Matt Buchanan, the Co-Founder of Service Direct, published an article on how small businesses can use TikTok to increase their revenue. Throughout the piece, Matt shared actionable insights along with an inspiring example of a Chicago-based business that used TikTok to drive thousands of people to their website.
Business: Buccal Fat Removal Chicago
Social Media Platforms Leveraged:
According to Matt, Buccal Fat Removal Chicago drove 1,017 users to their website via TikTok and 695 users via Instagram in November 2021. In December 2021, the number stood at 2,796 for TikTok and 632 for Instagram.
By implementing the right strategies and with consistency, you can achieve similar results.
